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  • About

Results that speak for themselves

We develop effective, pragmatic and best practice initiatives for our clients from planning, training design and delivery, assess and develop on current operating conditions and find improvements to emerging challenges, or complex issues.

Our diverse knowledge and experience working with a broad range of sectors involving back-end support to full operational delivery provides unequivocal approach that has seen us achieve excellent results.

Man standing in a bar talking to a crowd of people
18
+

Industry experience

75
+

Consultancy clients

50
+

Operational work with venues

10
K+

Liquor, gaming & security staff trained

Who we are

What can we do to help you?

The past decade has seen a fundamental shift towards an increase in the expectation and standards of operating and working in licensed premises, though regulation should never be a barrier to growth. Industry is ever evolving, and continuous planning, development and training is a fundamental aspect to ensure capability, growth and awareness for licensed premises teams.

We offer a range of services for private venues and government industries. People turn to us because we look at projects differently compared to other competitors. We’re pragmatic, personable and balanced in our approach, we have deep insight and a holistic understanding of the industry.

Our fees are tied to tangible outcomes which ensures a stable, long-term partnership of mutual interest.
A crowd at a music festival dancing and having fun
Luxurious bar image with golden lights and lounge area
Empty nightclub view of dance floor with colourful lights coming from DJ booth
Rows of alcohols on a shelves in a room with an open door
Long shot of an empty cafe with the barista in the distance behind the bar
A waiter preparing a table setting in a busy restaurant

The leadership team

Our experienced individual consultants and collective team ensures you the most comprehensive service to achieve best outcomes.

Cetin Must

Cetin Must has been in the licensed premises industry for a good part of 20 years. Having worked in sectors of Casino environments, Venue management, liquor, gaming, security, and marketing across Victorian, New South Wales and Queensland jurisdictions, Cetin has a deep insight and a holistic understanding of licensed premises operations.

Cetin has worked with a diverse portfolio, mixed-use and some of the most iconic and highest-risk licensed premises and events in the state including;  Marvel Stadium with the Australian Football League, Crown Resorts Melbourne, Australian Open, other major music and food festivals at the Royal Melbourne showgrounds and hotels and prominent late-night bars and clubs. He understands firsthand challenges and emerging issues industries are confronted with therefore has a pragmatic approach to working with clients. He has contracted to state government organisations in education and training providing delivery to industry on liquor and gaming.

He is an accredited Responsible Service of Alcohol, support Advanced RSA, New Entrant and Responsible Service of Gaming facilitator in Victoria and has appeared before the Victorian Commission Gambling and Liquor Regulation as an expert witness. Cetin holds a postgraduate degree in Leadership from Deakin University, a Diploma of Security & Risk Management, and a Diploma of Business Marketing.

Lindsay Forbes

Lindsay served 10 years with Victoria Police, having attained the rank of Sergeant before leaving in 2014. He then followed his childhood dream to become a fire-fighter and joined the Country Fire Authority. As a fire-fighter Lindsay is frequently involved in an emergency such as structure and other fires, motor vehicle collisions, EMR attendance for cardiac arrests and breathing difficulties and other various types of rescues.

Lindsay holds a Bachelor of Applied Science (Human Movement), Bachelor of Teaching and Diploma of Safety (Policing) and Diploma of Training & Education. Lindsay is a Consultant and delivers training and assists with other projects as required.

Scott Eichler

Scott has worked in the security industry for over 15 years. He has worked with a variety of establishments including the commonwealth games, corporate security banking, Crown Resorts, the Victorian state government hotel quarantine program, and other private licensed premises. He is passionate about security training and frequently performs as a training consultant on a variety of projects. He delivers the security training packages to people who are seeking to obtain their Crowd Control licenses.

Scott practices Brazilian and Traditional Jiu Jitsu and is a licensed Security Guard, Crowd Controller and Bodyguard in Victoria. He holds a certificate IV in Training and Education, Certificate IV in Security and Risk Management and Certificate IV in correctional practice.
Testimonials

What people say

Our College is an energetic environment of undergraduate students, where students live, work, and socialise. There is a packed calendar of events and activities for the students and Cetin's work is invaluable in ensuring our students are kept safe at events. Cetin's team are professional, respectful, and work to an exceptional standard. Cetin assists the College in monitoring and developing alcohol risk compliance and gives the bar staff guidance and advice to help them succeed in their role. Cetin's team has had an enormously positive impact on the smooth running of our events, and his team can be relied upon to provide the best service for our community.

Deputy Dean

Trinity College at  the University of Melbourne

Look no further! Our venue was in desperate need of a Management Consultant. must MGT immediately alleviated the stress engendered with having the authorities breathing down our necks! With a practical, personable and business-first approach, Cetin turned our business around in a matter of months. I am particularly grateful that Cetin prioritised developing and implementing practical systems including developing our staff, so as to leave an enduring effect on our business. I couldn't recommend must MGT any higher, they are first-class.

General Manager

Ocean 12 (private tenant), Crown Resorts Melbourne

Cetin has been providing training consultancy since 2017, as an industry subject matter expert writer and trainer, Cetin has also been instrumental in contributing to the continuous improvement on training programs designed for Industry. Cetin is an absolute pleasure to work with and is reliable, personable, and makes learning fun. His extensive knowledge in all licensed premises types has always shown in the feedback we have received. Cetin has a wonderful rapport with all levels of the organisation, and always goes the extra mile to ensure that everyone that has undertaken his training is on track with their development. I would highly recommend must mgt.

Manager Short Courses

William Angliss Institute

Next Up

Management